Expand Medical Cannabis Legislation2017-04-25T20:54:25+00:00

Expand Medical Cannabis Legislation

Goal

Influence legislators in the Louisiana Senate Health and Welfare Committee to pass Louisiana SB 271, a bill to expand medical cannabis to cover diseases like cancer, HIV and AIDS, seizure disorders, and epilepsy, through committee.

Audience

Political activists, readers consuming content on marijuana legalization, people with medical conditions that can be treated by cannabis.

Solution

Two month high impact campaign encouraging likely supporters to email their Senators to vote yes on SB 271. The campaign leveraged targeted display published on premium news sites.

Results


The campaign succeeded in driving awareness and had a 20% conversion rate. The bill passed through committee and went on for a full Senate vote.