Pass state legislation that would regulate the patient to nurse ratio in a hospital at a given time.
We launched a multi-channel digital campaign across social media, mobile, network display, and video channels to our target universe. We reached supporters and sympathizers on Facebook, Twitter, and YouTube while simultaneously capturing mobile device IDs from key locations around the state in order to educate and engage our most powerful voices in hospitals. Frequent creative analysis and campaign optimization allowed us to mobilize our existing base of support and convert supporters into advocates. The timing was short which lead to an intense and impactful campaign.