Milton Hershey School2017-04-25T20:51:02+00:00

Milton Hershey School

Goal

Raise awareness of Milton Hershey School’s mission among education influencers.

Solution

The six -month digital campaign centered on driving awareness through content. The campaign leveraged targeted display, mobile geo -fenced impressions, social promotion and native ad units published on premium news sites. We targeted the highly specific audience of C -Level Executives, Directors, Partners, Senior or VP in the education, government or non -profit social sector in DC, PA and NYC.

Results


Milton Hershey school gained significant visibility and and awareness as a result of this campaign. In addition to achieving the secondary goal of growing their email subscription base, Milton Hershey added 400 LinkedIn followers and increased their overall site traffic by 76% reaching over 6,500 new users.