Sherrie Miday for Judge2017-09-27T14:55:15+00:00

Sherrie Miday for Cuyahoga County Common Pleas Court Judge

Goal

Develop a targeted digital marketing strategy to support Sherrie Miday’s run for Cuyahoga Court of Common Pleas.

Strategy

Prior to the campaign launch, we surveyed voters to understand initial voter sentiment toward the candidates. Based on the results, messaging was delivered with increasing frequency across social, display and video online platforms with creative designed to educate and drive voter engagement. With strong and identifiable creative, pockets of persuadable voters were targeted with a goal of driving potential voter engagement.

Results


This campaign drove a significant shift among voters expressing intention to vote for Sherrie Miday. Prior to the start of the campaign, only 23 percent of voters indicated they were planning to vote for Sherrie Miday. After being exposed to the campaign messaging, voter intention shifted with the majority of voters expressing they would be voting for Sherrie Miday on Election Day. The client defeated her opponent by 8 percentage points.