MV Digital Group Wins Reed Award for Best Use of Technology in Research for Groundbreaking Political Intelligence Work

 

Award-winning use of real-time data and research to drive smarter digital strategy

 

New York, NY – April 2, 2025 – MV Digital Group, a leader in digital media buying and political strategy, has been honored with the prestigious Reed Award for Best Use of Technology in Research. This recognition celebrates MV Digital Group’s use of real-time behavioral data—powered by its proprietary CinqDI analytics platform—to optimize voter engagement and campaign performance across key battlegrounds.

What the Award Recognizes

MV Digital Group’s proprietary CinqDI platform is redefining real-time political intelligence by offering campaigns privacy-compliant insights based on millions of anonymized reader interactions across major local news publishers—including Gannett, Advance Local, and McClatchy.

In the final stretch of the 2024 election, CinqDI uncovered a critical trend: swing-state voters were disproportionately engaging with negative economic headlines, indicating that Donald Trump’s messaging was cutting through.

Real-Time Insights, Real-World Impact

Campaigns and PACs used these insights to adjust their messaging and ad strategy with speed and precision—including a first-of-its-kind halftime ad focused on economic issues during a high school football game live stream in Central Pennsylvania.

“Winning the Reed Award for Best Use of Technology in Research is a testament to how data-driven strategies can shape modern political campaigns,” said Aimee Bigham, Chief Strategist at MV Digital Group. “CinqDI gives campaigns real-time intelligence on what voters care about most—allowing them to pivot faster and more effectively than ever before.”

About MV Digital Group

MV Digital Group is a premier digital marketing and political strategy firm specializing in data-driven voter engagement. By leveraging innovative targeting techniques, real-time analytics, and proprietary technology, the firm helps campaigns and advocacy organizations sharpen their message and expand their impact.

At the core of this work is CinqDI, a proprietary data platform offering unmatched insight into voter behavior—empowering campaigns to build smarter strategy, faster.

📍 To learn more about the 2025 Reed Awards, visit:
https://campaignsandelections.com/awards/reed-awards/2025-reed-award-winners

Interested in what MV Digital Group could do for your organization? Let’s start a conversation.