Careers

Careers 2018-02-19T18:13:58+00:00

Digital Marketing Analyst

We are looking individuals to join and shape our fast-growing organization.  This role is a resource for both the digital media planning and fulfillment teams utilizing marketing technology and advanced analytics to drive recommendations, implementation, optimization and reporting.  This person will be the go-to analyst for all things campaign measurement, analytics and attribution for our most high value client roster.

Responsibilities:

  • Provide expertise across digital marketing technologies including:
    • Digital Analytics and Measurement
    • Data Management Platform (DMP)
    • Customer Data On-boarding
    • Social, Mobile, Display and Video Ad-Serving and Demand Side Platforms (DSP)
    • Data Management and Marketing Personalization
    • Tag and Pixel Management
  •  Develop recommendations leveraging data and technology to drive campaign performance across all digital media channels including:
    • Paid Social
    • Display
    • Search
    • Mobile
    • Video
    • Internet Radio
    • Site Optimization
  • Support campaign planning activities including defining campaign objectives, building an attribution plan, and translating the investment into direct and measurable results
  • Partner with internal operations team to ensure campaign set-up, fulfillment, optimization and reporting are aligned with analytics and technology best practices
  • Develop simple, dependable automated reports and dashboards to surface key metrics in a way that delivers insightful data in an intelligent, visually appealing manner
  • Support data and technology innovation and implementation
  • Steward existing and new processes to ensure efficiency across reporting and communication to internal key stakeholders

Required Skills:

  • Bachelor’s degree from an accredited college/university
  • 3 -5 years’ experience in digital marketing implementation and execution specific to social, display, mobile and search
  • Experience with digital analytics/reporting platforms
    • Advanced knowledge of Google Analytics, certification preferred
  • Familiarity with DoubleClick product suite
  • Strong working knowledge of industry benchmarks and KPIs
  • Expertise in conversion tracking technologies and tools across the following digital channels: social, display, search and mobile
  • Working knowledge of data management platforms, tag management programs, audience development, customer data on boarding, and campaign management
  • Ability to translate highly technical information into a presentable and digestible format that will educate and enlighten non-technical internal and external stakeholders
  • Complete fluency within Excel and PowerPoint
  • Excellent analytical and diagnostic skills

Ideal Candidate:

  • You are a quick learner, organized, detail oriented and highly focused
  • You have a high degree of analytical capability with the ability to analyze highly complex sets of data and translate them into digestible bites
  • You are a creative problem solver, self-motivated and driven
  • You have an insatiable curiosity that drives you to explore new technologies and solutions
  • You thrive in a cross-functional environment serving as both an individual and team contributor

If you think you have what we’re looking for in a Digital Marketing Analyst, email Kevin Connell. Include your resume and tell us why you feel you are the right person to join our team!

 

mv digital group is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, national origin, age, physical or mental impairment, sexual orientation or any other category protected under federal, state or local law.