“Don’t just listen to what voters say — they will show what they care about”
The Hill – by Aimee Bigham (July 29, 2025)
Excerpt:
“For decades, campaigns have relied on polling to guide strategy, messaging, and resource allocation. But polling has a fundamental blind spot: It only tells you what voters say they care about, not what they’re actually paying attention to.
That gap is widening, and it is costing campaigns.”
Summary:
In her new op‑ed for The Hill, MV Digital Group’s Chief Strategy Officer Aimee Bigham lays out how traditional polling is missing key behavioral signals, and how insights from CinqDI’s local news engagement platform can provide campaigns real-time voter attention data. The piece explores why this matters heading into 2026 and how campaigns can adapt strategies based on demonstrated (not just stated) voter interests.
About MV Digital Group / CinqDI
MV Digital Group is a data-driven political consultancy transforming how campaigns understand and engage voters. Our proprietary platform, CinqDI, combines local news readership data with voter demographics and vote history to help campaigns align messaging in real time. For more information or press inquiries, email info@mvdigitalgroup.com.
Curious how CinqDI could help you reach the right voters at the right time? We’d love to help.