Last Updated: 4/29/2024
Last Reviewed 4/29/2024
This Privacy Policy (“Policy”) describes how MV Digital Group, LLC (“MVD” “we,” “us,” or “our”) collect, use, disclose, and retain personal information about individuals that interact with each website that links to or references this Policy (collectively, the “Websites”). This Policy also describes the rights that you may have regarding our processing of your personal information under applicable local law.
By accessing or using any of our Websites, you acknowledge and agree that your personal information will be handled as described in this Policy. If you do not agree with this Privacy Policy, please do not access or use our Websites.
In addition to reviewing this Privacy Policy, please also review our Terms of Use, because the Terms of Use and all its terms and conditions are an agreement between you and us.
Table of Contents
- Categories of Personal Information We Collect About You
- How We Use Your Personal Information
- How We Disclose the Personal Information We Collect
- Our Use of Cookies and Related Technologies
- California and Other US State Residents: Privacy Choices And Rights
- Retention
- Opt-Out of Marketing Communications
- Security of Your Personal Information
- Third Party Links
- Children
- Updates to this Privacy Policy
- Contact
Categories of Personal Information We Collect About You
Personal information is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly to you. We may collect the following categories of personal information about you directly from you, automatically through your use of the Websites, and from third parties.
- Identifiers, such as your name, postal address, zip code, email address, telephone number, unique online identifier, IP address, user ID, device ID, or similar identifier.
- Internet or other electronic network activity, such as your browser type and operating system; browsing history, clickstream data, search history on the Websites, and information regarding your interaction with an internet website, application, email, newsletter, or advertisement, including access logs and other activity information related to your use of our Websites; the length of time you visit our Websites; and the referring URL, or the website or application that led you to our Websites.
- Geolocation data, such as the general physical location of your device.
- Professional information, such as occupation or job title, professional contact information, company name, company website, or other information provided by you in connection with the Websites.
- Inferences, such as inferences drawn to create a profile reflecting your preferences.
Information We Collect Directly From You. We collect personal information directly from you when you use our Websites, such as when you provide us with information online (e.g., fill out a form requesting that we contact you).
Information We Collect From Other Sources. We may collect personal information about you from other sources, such as third party consumer data suppliers/resellers, data enrichment providers and aggregators, data analytics providers, operating systems and platforms, data brokers, business contact databases, government entities, other users, and our parent, subsidiaries, affiliates and other related entities.
Information We Collect Automatically. We, and our third party business partners, automatically collect personal information when you use our Websites using cookies, pixel tags, clear GIFs, or similar technologies. This may include information such as your IP address and the types of personal information described above as “Internet or other electronic network activity.” Please review our section below on “Our Use of Cookies and Related Technologies” for additional information regarding our use of cookies and related technologies.
How We Use Your Personal Information
We use the categories of personal information described above for the following business and commercial purposes:
- To Provide Our Websites and Fulfill Your Requests. We use your information to provide and maintain our Websites, to process and fulfill your requests or orders, to communicate with you about your use of our Websites, to respond to your inquiries, and for other customer service and business administration purposes.
- To Improve Our Websites. We use your information to understand and analyze our user base and how you use the Websites, to improve and enhance the Websites, and to develop new products, Websites, features and functionality.
- We may use your information to tailor the content, offers, and information that we may send or display to you, and to offer location customization while using the Websites.
- Marketing and Promotional Purposes. We may use your personal information to send you information about our products and services that we believe may be of interest to you. We may also use your information to gather broad demographic information, to analyze trends, and to track users’ movements around the Websites.
- Combining Information. We (and our third party business partners) may merge, co-mingle, or otherwise combine information, including your personal information, in furtherance of the purposes described above.
- To Comply With Legal Obligations. We may use your personal information where we believe necessary to comply with our legal obligations or to exercise or defend our rights or the rights of a third party, including complying with law enforcement or government authority requests and participating in compliance audits.
- To Protect Us and Others. We may use your personal information where we believe necessary to investigate, prevent, or take action regarding suspected or actual illegal activities, fraud, situations involving potential threats to the safety of any person or to otherwise enforce this Policy or the integrity of the Websites.
- Deidentified Data. We may also deidentify or anonymize your data in such a way that you may not reasonably be re-identified by us or another party, and we may use this deidentified data for any purpose permitted under applicable law. To the extent we deidentify any data originally based on personal information, we will maintain and use such data in deidentified form and will not attempt to reidentify the data.
How We Disclose the Personal Information We Collect
We may disclose each of the categories of personal information described above for our business and commercial purposes as follows:
- Related Entities. We may disclose the personal information we collect about you to our parent, subsidiaries, affiliates, and related entities, such as those listed at https://www.advance.com/.
- Service Providers. We may disclose the personal information we collect about you to service providers, contractors, and agents who perform functions and business operations on our behalf, for the purposes set out above. For example, we engage service providers to help us with technical maintenance, database management, fraud prevention, market research, and other marketing functionality.
- Third Parties. We may disclose the personal information we collect about you through areas of the Websites that may be managed or participated in by one or more of our third party business partners.
We may also disclose your personal information in the following circumstances:
- Business Transfers. If (i) we or our affiliates are or may be acquired by, merged with, or invested in by another company, or (ii) if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may transfer the information we have collected about you to the other company. As part of the business transfer process, we may disclose certain of your information to lenders, auditors, and third party advisors, including attorneys and consultants.
- In Response to Legal Process. We may disclose your personal information where we believe necessary to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.
- To Protect Us and Others. We disclose your personal information where we believe it is appropriate to do so to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our User Agreement or this Policy, or as evidence in litigation in which we are involved.
- Aggregate and Deidentified Information. We may disclose aggregate, anonymized, or deidentified information about you for any purpose permitted under applicable law.
- We may disclose your personal information with your consent.
Our Use of Cookies and Related Technologies
As is common with many websites, when you access our Websites, our servers automatically collect the Internet Protocol (“IP”) address associated with your computer. We may also collect additional information such as a browser type and version, the operating system of your device and language, country, as well as areas in the Websites you visit most frequently and when. This information is used to help us administer the Websites, remember your preferences, and diagnose technical problems. We also analyze the information for aggregate trends about how our Websites are used and to help improve our Websites.
To collect this information, we use the following technologies:
Cookies. Cookies are small data files sent by a website and stored on the computer or device at the request of that site. Cookies store information related to a user’s browser to enable us to recognize the browser on return visits to our Websites and to remember your preferences.
Pixel tags. A pixel tag (also referred to as a “clear gif” or “web beacon”) allows us to track the online usage patterns of the Websites and to understand which links are clicked. When we send you emails that you have opted into, pixel tags also allow us to track which emails are opened. This information is used to help us improve the Websites.
HTML5 Storage. HTML5 storage or local storage allows us to distinguish your device from others and to remember information that might be important for the functioning of the Websites, such as to remember your location preference or your logged in state. Typically, HTML5 storage is only deleted if all Internet history, cache, and cookies are deleted. Check your browser controls for information on how to delete your HTML5 storage.
Third Party Cookies and Tracking:
We use third-party service providers, to assist us in collecting and understanding website usage information. Most browsers can be set to detect browser cookies and to let a user reject them, but refusing cookies may affect certain services or features that are provided for your convenience and to help our marketing and advertising efforts. To learn more about browser cookies, including how to manage or delete them, refer to the “Tools,” “Help,” or similar section of your web browser.
We do not serve targeted advertising on our Websites; however, when you use the internet, we and our third parties, as well as unaffiliated third parties including ad networks, web analytics companies and social networking platforms may use tracking technologies such as those described above to collect information about your online activities over time and across our and other websites. We may use this information to measure the effectiveness of our marketing and for our advertising and remarketing purposes. Third parties may also use this information to provide you with advertising for products and services that may interest you.
As with many websites, we do not honor “do not track” (“DNT”) signals transmitted by web browsers as there is no industry standard for implementing such programs. For more information about third party advertisers and how to prevent them from using your information, visit the NAI’s consumer website at https://www.networkadvertising.org/choices or https://www.aboutads.info/choices.
If you use these tools, you will need to opt out separately for each of your devices and for each web browser (such as Chrome, Edge, Firefox, Safari, or others) that you use on each device. To find out more about DNT, please visit http://allaboutdnt.com. Note that DNT is different than Global Privacy Control (GPC), which we do honor, where required by applicable law. To learn more about GPC, please visit https://globalprivacycontrol.org.
California and Other US State Residents: Your Privacy Choices And Rights
Residents of California and certain other US states have rights with respect to their personal information, as described below. Before we may fulfill your requests, we are required by law to verify your identity in order to help prevent unauthorized access to your data. This may mean that we need to ask you to verify certain information that you have previously provided to us, or to use other methods to verify your identity, as practicable.
Right to Know and Access Personal Information: You have the right to request access to the personal information we maintain about you in the ordinary course of business. This may include personal information we collect, use, or disclose about you.
Right of Correction: You have the right to correct inaccuracies in the personal information we maintain about you.
Deletion of Personal Information: You have the right to request that we delete your personal information.
Right to Opt Out of “Sale” or “Sharing” of Personal Information: You may opt out of what California and other US state laws consider to be the “sale” or “sharing” of your personal information, which for our Websites, means transfer of your personal information to certain third parties for their or for others’ commercial purposes, including advertising purposes. Where applicable for a given Website, you may opt out of this practice by clicking on the “Your Privacy Choices” link available at the bottom of our Websites, and follow the instructions.
For all such rights requests, we may not fulfill all or part of the request as permitted or as required by applicable law. For example, if you request that we delete your personal information, there may be some records that we are legally required to retain.
Authorized Agent: Residents of California and certain other states may use an authorized agent to exercise one of the above privacy rights on their behalf. If you are acting as an authorized agent, you must be able to demonstrate that you have the requisite authority to act on behalf of the state resident and have sufficient access to their device to exercise these rights digitally. You must also provide us with all legally required supporting verification information in order for us to be able to proceed with your request.
To Exercise Your Rights:
To exercise the rights described above, please contact us at: MV Digital Group, One World Trade Center, New York, New York 10007 or at info@mvdigitalgroup.com.
Your exercise of the above rights is subject to certain exceptions, such as those to safeguard the public interest (for example, in relation to prevention or detection of crime) and our interests (for example, to allow us to maintain legal privilege). We will try to comply with your request as soon as is reasonably practicable. Requests to exercise your rights may be granted in whole, in part, or not at all, depending on the scope and nature of the request and applicable law.
Where required by applicable law, we will notify you if we are unable to address your request and of the reasons for that.
Non-discrimination: We shall not discriminate or otherwise penalize anyone for exercising their rights under this Privacy Policy.
The chart below explains our personal information collection and sharing practices over the past 12 months:
| Categories of personal information we collect |
|
| Categories of sources from which the Personal Information is collected | We collect the personal information directly from you, as well as from [TBD – to be updated with information from the Third Party section above]. |
| Business or commercial purpose for collecting or “selling,” Personal Information | We collect your personal information to operate the Websites, respond to your requests and for the following business purposes:
|
| Categories of third parties with whom we share or “sell” Personal Information | We may share your Personal Information – specifically your IP address, device ID or similar online identifier, with certain third parties, such as social networks and advertising networks in a manner which California and other US state laws refer to as “selling” your Personal Information. This information may be used to inform advertising you see after you’ve visited our website and may also be used by the third parties for their own commercial interests. |
| Specific pieces of Personal Information we have collected in the past 12 months |
|
California “Shine the Light” Rights:
If you are a resident of California, you may also request certain information regarding our disclosure of Personal Information (if any) for marketing purposes. To make such a request, please contact us at MV Digital Group, One World Trade Center, New York, New York 10007 or at [email alias].
Retention
Your personal information will be held for only so long as it is necessary for the purpose for which it was originally collected, and in accordance with applicable local law. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Policy. When assessing retention periods, we first examine whether it is necessary to retain the personal information collected and, if retention is required, work to retain the personal information for the shortest possible period permissible under applicable law.
Opt-Out of Marketing Communications
If you do not wish to receive future marketing or other commercial messages from us, simply follow the unsubscribe instructions contained within the message you receive. Note, however, that you may continue to receive certain communications from us that are necessary for the Service, such as renewal notifications, invoices, technical notices, updates, security alerts, and support and administrative service bulletins.
Security of Your Personal Information
We implement physical, technical, and organizational security measures designed to safeguard personal information. These measures are aimed to protect the personal information we collect from loss, misuse, and unauthorized access, disclosure alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee security.
Third Party Links
Our Websites may contain links to third-party websites and applications. Any access to and use of such linked websites and applications is not governed by this Policy, but is instead governed by the privacy policies of those third-party websites and applications. We are not responsible for the information practices of such third party websites and applications. We encourage you to review the privacy policies of any third-party websites or applications that you choose to visit.
Children
Our Websites are not designed for children under the age of 13. If we discover that a child under the age of 13 has provided us with personal information, we will delete such information from our systems.
Updates to This Policy
As our Services evolves, we may make changes to this Privacy Policy. We will alert you to changes by providing notice within the Services or otherwise as required by law. The “last updated” note at the top of this policy indicates when it was last revised, and updates will become effective when they are posted.
Contact
If you have any concerns or complaints about how we handle your Personal Information, or if you have questions regarding this Privacy Policy, please contact us at MV Digital Group, One World Trade Center, New York, New York 10007 or at info@mvdigitalgroup.com.